Taiwan Facts Essays - Republic Of China, Republics, Taiwan

Taiwan Facts title = Taiwan Facts Taiwan, authoritatively Republic of China, island (in 1994 est. populace was 21,299,000), 13,885 sq mi, in the Pacific Ocean, isolated from the terrain of S China by the 100-mi-wide (161-km) Taiwan Strait. The capital is TAIPEI. Other significant urban communities incorporate KAOHSIUNG, Tainan, Taichong, and Chilung. Around one fourth of Taiwan's territory region is developed; rice, wheat, sugarcane, and yams are the most significant harvests. During the 1970s business supplanted horticulture as the significant fare worker. Light industry is the significant assembling area, with hardware a long ways ahead. Different fabricates incorporate electrical hardware, synthetic compounds, engine vehicles, and apparatus, and administration enterprises are starting to be progressively significant. The primary normal assets are woods and other backwoods items. Religions incorporate Confucianism, Taoism, Buddhism, and Christianity. Taiwan was first settled by the Chinese in the seventh century, the island was reached by the Portuguese in 1590. It was held by the Dutch during the 1640s, and by China's Ch'ing administration from 1683. Involved by Japan after the First Sino-Japanese War , Taiwan stayed in Japanese hands until 1945. When CHIANG KAI-SHEK and the Nationalists, or Kuomintang, were kicked from territory CHINA by the Communists, they moved the seat of their legislature to Taiwan. The U.S. since quite a while ago upheld and helped the Nationalists, however during the 1970s Taiwan's global political position had dissolved. In 1971 it lost China's seat in the UN to the People's Republic of China, and in 1979 the U.S. broke conciliatory relations with the Nationalists to build up relations with the People's Republic of China, in spite of the fact that keeping great financial and social ties. Military law, in actuality since 1949, was lifted in 1987, and many imprisoned political protesters were liberated. P res. Chiang Ching-kuo kicked the bucket in 1988 and was prevailing by LEE TENG-HUI, a Taiwan local. In 1991 Lee finished crisis rule, which had allowed the mastery of the National Assembly by maturing terrain delegates chose in 1947. In decisions in 1992 the Kuomintang held control of the get together, however the significant resistance won 33% of the seats.

Culture Of India :: essays research papers fc

About one 6th of all the individuals on Earth live in India, the world's most crowded popular government. Formally titled the Republic of India, it's 1,269,413 sq. mi. lie in South Asia, involving a large portion of the Indian subcontinent, flanked by Pakistan (W); China, Nepal, and Bhutan (N); and Myanmar (E) and Bangladesh shapes an enclave in the NE. Its fringes include a huge assortment of people groups, rehearsing a large portion of the world's significant religions, communicating in scores of various dialects, isolated into a huge number of socially elite positions, and joining the physical attributes of a few significant racial gatherings (Compton's). The advanced country of India (likewise known by its old Hindi name, Bharat) is littler than the Indian Empire once in the past governed by Britain. Burma (presently Myanmar), a primarily Buddhist nation deceiving the east, was authoritatively disengaged from India in 1937. After ten years, when Britain allowed autonomy to the pe ople groups of the Indian subcontinent, two districts with Muslim dominant parts - an enormous one in the northwest (West Pakistan) and a littler one in the upper (East Pakistan)- - were parceled from the transcendently Hindu territories and turned into the different country of Pakistan. East Pakistan split away from Pakistan in 1971 to frame the autonomous country of Bangladesh. Likewise circumscribing India on its long northern outskirts are the People's Republic of China and the moderately little realms of Nepal and Bhutan. The island republic of Sri Lanka lies simply off India's southern tip (New World Encyclopedia).Much of India's region of practically 1.3 million square miles (3.3 million square kilometers- - including the Pakistani-held piece of Jammu and Kashmir) is a landmass extending into the Indian Ocean between the Arabian Sea on the west and the Bay of Bengal on the east. There are three particular physiographic districts. In the north the high pinnacles of the Himalay as lie somewhat in India however generally just past its fringes in Nepal, Bhutan, and Tibet. South of the mountains, the low-lying Indo-Gangetic Plain, imparted to Pakistan and Bangladesh, broadens in excess of 1,500 miles (2,400 kilometers) from the Arabian Sea to the Bay of Bengal (Compton's). At long last, the peninsular tableland, to a great extent the Deccan, along with its neighboring beach front fields, makes up the greater part of the country's zone. All in all, India's atmosphere is represented by the rainstorm, or occasional, downpour bearing breeze. The greater part of the nation has three seasons: hot, wet, and cool. During the hot season, which typically endures from early March to mid-June, high temperatures are joined by discontinuous breezes and incidental residue storms (Concise). Culture Of India :: articles look into papers fc Almost one 6th of all the people on Earth live in India, the world's most crowded majority rules system. Authoritatively titled the Republic of India, it's 1,269,413 sq. mi. lie in South Asia, possessing the majority of the Indian subcontinent, flanked by Pakistan (W); China, Nepal, and Bhutan (N); and Myanmar (E) and Bangladesh shapes an enclave in the NE. Its fringes include a tremendous assortment of people groups, rehearsing the greater part of the world's significant religions, communicating in scores of various dialects, separated into a great many socially restrictive positions, and consolidating the physical attributes of a few significant racial gatherings (Compton's). The cutting edge country of India (likewise known by its old Hindi name, Bharat) is littler than the Indian Empire once in the past managed by Britain. Burma (presently Myanmar), a for the most part Buddhist nation misleading the east, was officially confined from India in 1937. After ten years, when Britain a llowed freedom to the people groups of the Indian subcontinent, two districts with Muslim dominant parts - a huge one in the northwest (West Pakistan) and a littler one in the upper (East Pakistan)- - were apportioned from the overwhelmingly Hindu territories and turned into the different country of Pakistan. East Pakistan split away from Pakistan in 1971 to shape the autonomous country of Bangladesh. Additionally circumscribing India on its long northern outskirts are the People's Republic of China and the generally little realms of Nepal and Bhutan. The island republic of Sri Lanka lies simply off India's southern tip (New World Encyclopedia).Much of India's region of practically 1.3 million square miles (3.3 million square kilometers- - including the Pakistani-held piece of Jammu and Kashmir) is a promontory extending into the Indian Ocean between the Arabian Sea on the west and the Bay of Bengal on the east. There are three particular physiographic areas. In the north the high p innacles of the Himalayas lie incompletely in India however generally just past its fringes in Nepal, Bhutan, and Tibet. South of the mountains, the low-lying Indo-Gangetic Plain, imparted to Pakistan and Bangladesh, broadens in excess of 1,500 miles (2,400 kilometers) from the Arabian Sea to the Bay of Bengal (Compton's). At long last, the peninsular tableland, to a great extent the Deccan, along with its contiguous beach front fields, makes up the greater part of the country's zone. By and large, India's atmosphere is administered by the storm, or occasional, downpour bearing breeze. A large portion of the nation has three seasons: hot, wet, and cool. During the hot season, which for the most part keeps going from early March to mid-June, high temperatures are joined by irregular breezes and incidental residue storms (Concise).

My Quest to Visit Every Bookstore in NYC

My Quest to Visit Every Bookstore in NYC It started with a map; well, it started with a love of bookstores and a desire to go to a new one every time I was in New York City. So I began to compile a Google Map of all the bookstores I knew of. Then I dug deeper, googling best bookstores of nyc, nyc indie bookstores and going 20 pages deep in Yelp for bookstores near Manhattan. I started to color-codeâ€"orange are bookstores which require an appointment, red means they serve alcohol (see below for full color key). Once I visited a bookstore, the marker became a star. I think it was then I decided I wanted to visit every single bookstoreâ€"I wanted to see my map filled with stars. See, like many readers, Im kind of obsessed with bookstores, and indie bookstoresâ€"with their very human curation, cozy atmosphere, and knowledgable staffâ€"especially. If I visit a new city, I want to go to their bookstore. Nine times out of ten I can tell you what store a book on my shelf came from because the purchase is intricately linked to the memory of shelving units, table displays, and staff recommendations. I love the potential of every bookstore visit. And, as a New Yorker, I was driven to know my citys bookstores intimately. I made a lot of progress, but before I could finish my quest I moved across the country for a job in Seattle. My map languished. Bookstores closed, bookstores opened; my map did not change, and I despaired that my quest would never be complete. I still feel that wayâ€"like my TBR list, my NYC Bookstore map is something Ill likely never get all the way through. So, I wanted to share it; I want others to take up my quest. Below, youll find my map (and full color key), but first Id like to point out a few of my favorites: Argosy Books They specialize in used and rare books, but without that out-of-reach expensive/everything lives behind a glass case feel. What I mean to say is its still very browsable and holds a ton of reasonably priced gems. I found a copy of  The Bread We Eat In Dreams, an out of print short story collection  by Cat Valente. The Pin Bluestockings A volunteer-run, collectively-owned radical, feminist, all-around amazing bookstore.  Whether youre interested in politics, activism, or are just looking for a great novel, Bluestockings has you covered. They have an eclectic selection including a lot of harder-to-find small press books and some wonderful zines. This is one of the stores I miss most. The Pin Three Lives Company The small space, dark wood shelves, and dusky lighting create such a cozy atmosphere; this bookstore feels like home. Ask any New York bookseller, and I bet theyd leave their current job for a chance to work at Three Lives. And, despite their size, their inventory is so well-curated, their staff so friendly and knowledgeable, I always leave with something new to read. The Pin Archestratus A delicious cookbook bookstore and cafe. Is there anything better than browsing a bookstore that smells like a bakery? And they dont just sell cookbooks, they also have food essays and fiction thats at least food-adjacent. The Pin WORD I would be remiss if I didnt have the bookstore that kickstarted my career on this short list of favorites. Located in Greenpoint, Brooklyn, and Jersey City, New Jersey, WORD isâ€"in my totally unbiased opinion as a former employeeâ€"one of the best indies in the country with its highly curated selection, and intelligent and hilarious staff. Also, WORD instilled me with a respect for and love of Romance novels, which you cant say for most bookstores. The Pin I could go on, detailing what books I discovered where, who has the best used selection, and who the comfiest chairs. But I think I want you to discover that on your own. So here is my map. Feel free to add bookstores to it, or to copy it and change the markers to represent which stores youve visited. I hope you find some new favorite places. Color Key: yellow: general indie bookstore orange: by appointment only red: serves alcohol green: specialized (feel free to change these, youll see I began to subsection, but it is quite a projectâ€"Id love to know which stores specializing in cooking, which in sci-fi) brown: used and rare violet: specializing in kids books navy: specializing in travel books light blue: specializing in religion spirituality pink: specializing in fashion, art, photography

The Relationship Between Herbert And Bonnie Clutter

The famously known novel, In Cold Blood was written by Truman Capote and was published in 1966. The novel written by Capote was based on the 1959 murders of the Clutter family in Holcomb, Kansas. The novel later became a classic 1967 film directed by Richard Brooks. Throughout the film and the book, one seems to notice the multiple differences that occurs within both. While some viewers and readers may debate about the similarities and differences of In Cold Blood film v. In Cold Blood text, one cannot deny the major differences in the depth of exploration of the Clutter’s marriage and the question of who killed whom, and the similarity of the characterization of Dick and Perry throughout. Though there are many differences, the biggest one is the relationship between Herbert and Bonnie Clutter. The relationship between Herbert and Bonnie Clutter was a big part of the novel, simply because it gave the readers an insight on how the Clutter’s had a normal life and no one expected the family’s outcome. It was one of the biggest differences between the movie and the novel, making the film seem less satisfying than the novel because the novel let the readers see the dynamic exploration of the marriage itself. In the film, it briefly shows the Clutters before the family was murdered in 1959. The brief introduction within the film holds little entail about the Clutter family, so if one were to watch the film without the knowledge of the Holcomb murders, one would not grasp the ideaShow MoreRelatedTruman Capote s Cold Blood1365 Words   |  6 Pagesgroundwork for future true crime novels. The foundation of the story is the tragic murder of the Clutter family, Herbert, Bonnie, Nancy, and Kenyon, and the effect it had on small town of Holcomb, Kansas. In Cold Blood is a â€Å"journalistic novel† that has â€Å"the credibility of fact, the immediacy of film, the depth and freedom of prose, and the precision of poetry,. Throughout the novel, Capote switches between the perspective of the killers, the victims, and those who live in the town. This creates a uniqueRead MoreThe Clutter Family Roles In Truman Capotes In Cold Blood1281 Words   |  6 Pagesof Holcomb, Kansas. Capote takes the reader through the sequence of events that transpired before, during, and after the members of the Clutter family are unexpectedly murdered on November 15, 1959. He describes in detail the background of each of the main characters, which helps to clarify the motives of Richard Hickock and Perry Smith as they murder the Clutters. He illustrates how a positive or negative influence of an individual’s environment, lifestyle, and occasionally family can impact themRead MoreAnalysis Of Truman Capote s Cold Blood 1500 Words   |  6 PagesIn his novel In Cold Blood, Truman Capote writes about the Clutter family murders, which took place in November 1959. Herbert Clutter, Bonnie Clutter, and two of their children (Nancy and Kenyon) are murdered in their Holcomb, Kansas home by Perry Smith and Richard â€Å"Dick† Hickock. Capote s novel, though telling the tale of true events, took on fictional, literary elements, creating a genre of its own: the nonfiction novel. It is through these literary elements that Capote sought for his readersRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesPerception? 166 Factors That Influence Perception 167 165 Person Perception: Making Judgments About Others 168 Attribution Theory 168 †¢ Common Shortcuts in Judging Others 170 †¢ Specific Applications of Shortcuts in Organizations 173 The Link Between Perception and Individual Decision Making 174 Decision Making in Organizations 175 The Rational Model, Bounded Rationality, and Intuition 175 †¢ Common Biases and Errors in Decision Making 177 Influences on Decision Making: Individual Differences and

PG vs Colgate - 1091 Words

Introduced in September 2002, Colgate’s ‘Simply White’ posed a threat to PG’s dominant market share in the over- the-counter teeth whitening product category. Colgate emphasized that its product bleached teeth as effectively as PG’s Crest Whitestrips and priced it at a significant 65% lower than Whitestrips which allowed it to gain almost 50% market share. Although concept tests done by PG indicated that consumers perceived both products to be equal in terms of whitening levels, PG’s internal scientific data suggested that the whitening level for Whitestrips was 5 times higher than Simply White. Thus PG is faced with the core issue - Whether Simply White works as well as Whitestrips and how can PG regain its market share by†¦show more content†¦If PG’s claim is substantiated by the ADA it could influence the outcome of the issue in contention. As both NAD and ADA, the key interest groups in the arena, prefer to provide accurate data to the consumer, the support of these two possible can further influence the resolution of this issue in PG’s favor. This is further supported by PG’s previous knowledge of NAD’s workings and PG can leverage its market power to access key decision makers on the NAD’s panel such as advertisers, academics and public sector officials. PG can also use NAD’s ruling against Den-Mart, which based its argument on ADA’s scientific report on correct whitening levels, to lobby with ADA, influencing ADA to accept PGs own method of documenting tooth color changes. In order to regain its market share PG needs to respond using a combination of non-market and market responses. PG needs to lobby with both the NAD council and the ADA in order to create a pool of allies and also get scientific acceptability of its method of documenting tooth color changes. At the same time it can fund independent research and publication in order to increase awareness amongst consumers. Once PG has scientific basis for its argument it should immediately file a claim against Colgate. Although, since such non market strategies may take time, which would further increaseShow MoreRelatedIndividual Case Analysis Colgate vs. PG796 Words   |  4 PagesBrighter Smiles for the Masses----Colgate vs. PG [pic] [pic] BY: ZHUANG Lingzhi ( Erin ) 52373176 Individual Case Analysis The Procter Gamble Company (PG) was the first one to launch the over-the-counter tooth-whitening product, Crest Whitestrips, which is able to be used at home to the market. After two years, Colgate followed to launch the rival product, Simply White, and snatched big part of the market share from PG. The market share of WhitestripsRead MoreSwot Analysis : Procter Gamble Essay1001 Words   |  5 PagesIntroduction Procter Gamble (PG), a leader in the personal products industry relies on branding, product innovation, and delivering value and quality products to consumers worldwide. However, PG has seen stagnant growth in profits. PG is a position to reevaluate and restructure its strategy by identifying external threats and weakness which is a key step to solidifying a corporate strategy for long-term growth. This is an PEST and Five Forces external analysis of PG’s threats and weaknesses,Read MoreColgate Case Analysis1497 Words   |  6 Pagesmarketing strategy for the launch of the new Colgate Precision. The issue can be divided into the following four major areas: 1. Positioning: Which market should be targeted? 2. Branding: Should Colgate make the most of the company’s brand? 3. Communication Promotion: How does Colgate distribute its advisement expenditures among products? How much should Colgate invest in advertising Colgate Precision? 4. Channel: Which distribution channel should Colgate use? Our team must analyze the two differingRead MoreMkts Strategy1292 Words   |  6 Pagescannot be passive in the face of continued attack - price cut, - promo blitz, - product improvement, - sales-territory invasion options: †¢ â€Å"wait and see† -- take time to understand motives -- ST vs LT -- identify areas of weakness of competitor †¢ strong response: -- detailed all-out offensive Eg: BMW Mercedes vs Lexus Infinity -- action when MS erosion was serious †¢ price cuts †¢ low end defense -- new models for under $45K segment Mobile defense: - more than aggressively defend -- stretches domainRead MoreProctor Gamble Scope Case Analysis1229 Words   |  5 Pageswith a very important decision, they need to prepare a marketing plan for PG’s mouthwash business for the next three years. They want to know how they are going to be able to capitalize on the emerging market segment within the rinse category that focused more on â€Å"health-related benefi ts† than the traditional breath strategy of Scope. If the company does pursue this there are several concerns that they have. How should PG respond to the newest competitor in the mouthwash market? What strategyRead MoreThe Rise of Battery-Powered Toothbrushes Essay4501 Words   |  19 Pagessegment. Between August 2001 and 2002, sales of power dental accessories in U.S. food, drug and mass outlets grew by 21.8% (Neff, 2002). There are many competitors in this industry including Colgate-Palmolive and Procter Gamble. In May 2000, Colgate-Palmolive introduced the Colgate Actibrush with a retail price of $19.99 (Young, 2002). Procter Gamble was quick to follow suit and introduced the Crest SpinBrush in mid 2001 and priced it at $5.99 (Young, 2002). With 50% ofRead MoreDomestic Marketing vs International Marketing2276 Words   |  10 PagesDomestic marketing vs International marketing Domestic marketing and International marketing are same when it comes to the fundamental principle of marketing. Marketing is an integral part of any business that refers to plans and policies adopted by any individual or organization to reach out to its potential customers. A web definition defines marketing as a process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges thatRead MorePG Swot Analysis10435 Words   |  42 Pagesincluding cosmetics, fragrances and over the counter medications; and diapers and feminine hygiene products. Other items range from cat litter to automotive additives. The top worldwide producers include Procter and Gamble, Kimberly Clark, Unilever, Colgate-Palmolive, Church and Dwight, Clorox, and Ecolab. Industry Trends and How It Operates Given the low growth rates of population and household formations in the developed nations, it has become more difficult for consumer product manufacturersRead MoreJudo Stategy754 Words   |  4 PagesSoftsoap entered to the market as the first mover, gain a competitive advantage and become to the market leader. However, competitive advantage of Softsoap is not able to preserve the market share when it is attacked by big players in the market as PG and Armour-Dial which are produce the liquid soap after. Red Bull Red Bull has a competitive advantage in term of focusing on the specific market and distribution strategy. It focus on the energy drink segment which has a small percentage from softRead MoreProcter Gamble Vs. Gillette Essay1672 Words   |  7 PagesProctor Gamble 1. What is Proctor Gamble’s corporate strategy? Do the company’s businesses seem to be related or unrelated? Are Gillette’s businesses closely related to PG’s businesses? How will a merger with Gillette provide a 1 + 1 = 3 effect for PG? Proctor and Gamble recently completed large restructuring, put new management in place, and cut capital spending needs. Since then they are now focused on increasing top and bottom line results after shifting business mix toward higher margin

PG vs Colgate - 1091 Words

Introduced in September 2002, Colgate’s ‘Simply White’ posed a threat to PG’s dominant market share in the over- the-counter teeth whitening product category. Colgate emphasized that its product bleached teeth as effectively as PG’s Crest Whitestrips and priced it at a significant 65% lower than Whitestrips which allowed it to gain almost 50% market share. Although concept tests done by PG indicated that consumers perceived both products to be equal in terms of whitening levels, PG’s internal scientific data suggested that the whitening level for Whitestrips was 5 times higher than Simply White. Thus PG is faced with the core issue - Whether Simply White works as well as Whitestrips and how can PG regain its market share by†¦show more content†¦If PG’s claim is substantiated by the ADA it could influence the outcome of the issue in contention. As both NAD and ADA, the key interest groups in the arena, prefer to provide accurate data to the consumer, the support of these two possible can further influence the resolution of this issue in PG’s favor. This is further supported by PG’s previous knowledge of NAD’s workings and PG can leverage its market power to access key decision makers on the NAD’s panel such as advertisers, academics and public sector officials. PG can also use NAD’s ruling against Den-Mart, which based its argument on ADA’s scientific report on correct whitening levels, to lobby with ADA, influencing ADA to accept PGs own method of documenting tooth color changes. In order to regain its market share PG needs to respond using a combination of non-market and market responses. PG needs to lobby with both the NAD council and the ADA in order to create a pool of allies and also get scientific acceptability of its method of documenting tooth color changes. At the same time it can fund independent research and publication in order to increase awareness amongst consumers. Once PG has scientific basis for its argument it should immediately file a claim against Colgate. Although, since such non market strategies may take time, which would further increaseShow MoreRelatedIndividual Case Analysis Colgate vs. PG796 Words   |  4 PagesBrighter Smiles for the Masses----Colgate vs. PG [pic] [pic] BY: ZHUANG Lingzhi ( Erin ) 52373176 Individual Case Analysis The Procter Gamble Company (PG) was the first one to launch the over-the-counter tooth-whitening product, Crest Whitestrips, which is able to be used at home to the market. After two years, Colgate followed to launch the rival product, Simply White, and snatched big part of the market share from PG. The market share of WhitestripsRead MoreSwot Analysis : Procter Gamble Essay1001 Words   |  5 PagesIntroduction Procter Gamble (PG), a leader in the personal products industry relies on branding, product innovation, and delivering value and quality products to consumers worldwide. However, PG has seen stagnant growth in profits. PG is a position to reevaluate and restructure its strategy by identifying external threats and weakness which is a key step to solidifying a corporate strategy for long-term growth. This is an PEST and Five Forces external analysis of PG’s threats and weaknesses,Read MoreColgate Case Analysis1497 Words   |  6 Pagesmarketing strategy for the launch of the new Colgate Precision. The issue can be divided into the following four major areas: 1. Positioning: Which market should be targeted? 2. Branding: Should Colgate make the most of the company’s brand? 3. Communication Promotion: How does Colgate distribute its advisement expenditures among products? How much should Colgate invest in advertising Colgate Precision? 4. Channel: Which distribution channel should Colgate use? Our team must analyze the two differingRead MoreMkts Strategy1292 Words   |  6 Pagescannot be passive in the face of continued attack - price cut, - promo blitz, - product improvement, - sales-territory invasion options: †¢ â€Å"wait and see† -- take time to understand motives -- ST vs LT -- identify areas of weakness of competitor †¢ strong response: -- detailed all-out offensive Eg: BMW Mercedes vs Lexus Infinity -- action when MS erosion was serious †¢ price cuts †¢ low end defense -- new models for under $45K segment Mobile defense: - more than aggressively defend -- stretches domainRead MoreProctor Gamble Scope Case Analysis1229 Words   |  5 Pageswith a very important decision, they need to prepare a marketing plan for PG’s mouthwash business for the next three years. They want to know how they are going to be able to capitalize on the emerging market segment within the rinse category that focused more on â€Å"health-related benefi ts† than the traditional breath strategy of Scope. If the company does pursue this there are several concerns that they have. How should PG respond to the newest competitor in the mouthwash market? What strategyRead MoreThe Rise of Battery-Powered Toothbrushes Essay4501 Words   |  19 Pagessegment. Between August 2001 and 2002, sales of power dental accessories in U.S. food, drug and mass outlets grew by 21.8% (Neff, 2002). There are many competitors in this industry including Colgate-Palmolive and Procter Gamble. In May 2000, Colgate-Palmolive introduced the Colgate Actibrush with a retail price of $19.99 (Young, 2002). Procter Gamble was quick to follow suit and introduced the Crest SpinBrush in mid 2001 and priced it at $5.99 (Young, 2002). With 50% ofRead MoreDomestic Marketing vs International Marketing2276 Words   |  10 PagesDomestic marketing vs International marketing Domestic marketing and International marketing are same when it comes to the fundamental principle of marketing. Marketing is an integral part of any business that refers to plans and policies adopted by any individual or organization to reach out to its potential customers. A web definition defines marketing as a process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges thatRead MorePG Swot Analysis10435 Words   |  42 Pagesincluding cosmetics, fragrances and over the counter medications; and diapers and feminine hygiene products. Other items range from cat litter to automotive additives. The top worldwide producers include Procter and Gamble, Kimberly Clark, Unilever, Colgate-Palmolive, Church and Dwight, Clorox, and Ecolab. Industry Trends and How It Operates Given the low growth rates of population and household formations in the developed nations, it has become more difficult for consumer product manufacturersRead MoreJudo Stategy754 Words   |  4 PagesSoftsoap entered to the market as the first mover, gain a competitive advantage and become to the market leader. However, competitive advantage of Softsoap is not able to preserve the market share when it is attacked by big players in the market as PG and Armour-Dial which are produce the liquid soap after. Red Bull Red Bull has a competitive advantage in term of focusing on the specific market and distribution strategy. It focus on the energy drink segment which has a small percentage from softRead MoreProcter Gamble Vs. Gillette Essay1672 Words   |  7 PagesProctor Gamble 1. What is Proctor Gamble’s corporate strategy? Do the company’s businesses seem to be related or unrelated? Are Gillette’s businesses closely related to PG’s businesses? How will a merger with Gillette provide a 1 + 1 = 3 effect for PG? Proctor and Gamble recently completed large restructuring, put new management in place, and cut capital spending needs. Since then they are now focused on increasing top and bottom line results after shifting business mix toward higher margin

PG vs Colgate - 1091 Words

Introduced in September 2002, Colgate’s ‘Simply White’ posed a threat to PG’s dominant market share in the over- the-counter teeth whitening product category. Colgate emphasized that its product bleached teeth as effectively as PG’s Crest Whitestrips and priced it at a significant 65% lower than Whitestrips which allowed it to gain almost 50% market share. Although concept tests done by PG indicated that consumers perceived both products to be equal in terms of whitening levels, PG’s internal scientific data suggested that the whitening level for Whitestrips was 5 times higher than Simply White. Thus PG is faced with the core issue - Whether Simply White works as well as Whitestrips and how can PG regain its market share by†¦show more content†¦If PG’s claim is substantiated by the ADA it could influence the outcome of the issue in contention. As both NAD and ADA, the key interest groups in the arena, prefer to provide accurate data to the consumer, the support of these two possible can further influence the resolution of this issue in PG’s favor. This is further supported by PG’s previous knowledge of NAD’s workings and PG can leverage its market power to access key decision makers on the NAD’s panel such as advertisers, academics and public sector officials. PG can also use NAD’s ruling against Den-Mart, which based its argument on ADA’s scientific report on correct whitening levels, to lobby with ADA, influencing ADA to accept PGs own method of documenting tooth color changes. In order to regain its market share PG needs to respond using a combination of non-market and market responses. PG needs to lobby with both the NAD council and the ADA in order to create a pool of allies and also get scientific acceptability of its method of documenting tooth color changes. At the same time it can fund independent research and publication in order to increase awareness amongst consumers. Once PG has scientific basis for its argument it should immediately file a claim against Colgate. Although, since such non market strategies may take time, which would further increaseShow MoreRelatedIndividual Case Analysis Colgate vs. PG796 Words   |  4 PagesBrighter Smiles for the Masses----Colgate vs. PG [pic] [pic] BY: ZHUANG Lingzhi ( Erin ) 52373176 Individual Case Analysis The Procter Gamble Company (PG) was the first one to launch the over-the-counter tooth-whitening product, Crest Whitestrips, which is able to be used at home to the market. After two years, Colgate followed to launch the rival product, Simply White, and snatched big part of the market share from PG. The market share of WhitestripsRead MoreSwot Analysis : Procter Gamble Essay1001 Words   |  5 PagesIntroduction Procter Gamble (PG), a leader in the personal products industry relies on branding, product innovation, and delivering value and quality products to consumers worldwide. However, PG has seen stagnant growth in profits. PG is a position to reevaluate and restructure its strategy by identifying external threats and weakness which is a key step to solidifying a corporate strategy for long-term growth. This is an PEST and Five Forces external analysis of PG’s threats and weaknesses,Read MoreColgate Case Analysis1497 Words   |  6 Pagesmarketing strategy for the launch of the new Colgate Precision. The issue can be divided into the following four major areas: 1. Positioning: Which market should be targeted? 2. Branding: Should Colgate make the most of the company’s brand? 3. Communication Promotion: How does Colgate distribute its advisement expenditures among products? How much should Colgate invest in advertising Colgate Precision? 4. Channel: Which distribution channel should Colgate use? Our team must analyze the two differingRead MoreMkts Strategy1292 Words   |  6 Pagescannot be passive in the face of continued attack - price cut, - promo blitz, - product improvement, - sales-territory invasion options: †¢ â€Å"wait and see† -- take time to understand motives -- ST vs LT -- identify areas of weakness of competitor †¢ strong response: -- detailed all-out offensive Eg: BMW Mercedes vs Lexus Infinity -- action when MS erosion was serious †¢ price cuts †¢ low end defense -- new models for under $45K segment Mobile defense: - more than aggressively defend -- stretches domainRead MoreProctor Gamble Scope Case Analysis1229 Words   |  5 Pageswith a very important decision, they need to prepare a marketing plan for PG’s mouthwash business for the next three years. 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With 50% ofRead MoreDomestic Marketing vs International Marketing2276 Words   |  10 PagesDomestic marketing vs International marketing Domestic marketing and International marketing are same when it comes to the fundamental principle of marketing. Marketing is an integral part of any business that refers to plans and policies adopted by any individual or organization to reach out to its potential customers. A web definition defines marketing as a process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges thatRead MorePG Swot Analysis10435 Words   |  42 Pagesincluding cosmetics, fragrances and over the counter medications; and diapers and feminine hygiene products. Other items range from cat litter to automotive additives. The top worldwide producers include Procter and Gamble, Kimberly Clark, Unilever, Colgate-Palmolive, Church and Dwight, Clorox, and Ecolab. Industry Trends and How It Operates Given the low growth rates of population and household formations in the developed nations, it has become more difficult for consumer product manufacturersRead MoreJudo Stategy754 Words   |  4 PagesSoftsoap entered to the market as the first mover, gain a competitive advantage and become to the market leader. However, competitive advantage of Softsoap is not able to preserve the market share when it is attacked by big players in the market as PG and Armour-Dial which are produce the liquid soap after. Red Bull Red Bull has a competitive advantage in term of focusing on the specific market and distribution strategy. It focus on the energy drink segment which has a small percentage from softRead MoreProcter Gamble Vs. Gillette Essay1672 Words   |  7 PagesProctor Gamble 1. What is Proctor Gamble’s corporate strategy? Do the company’s businesses seem to be related or unrelated? Are Gillette’s businesses closely related to PG’s businesses? 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